We bring together purpose-driven organizations from Europe and Africa to collaborate and co-create. – It´s time for new ways of doing business.
NextAfrica is an African-European initiative by Ecotec (A), Identifire (A) and LivingLab (Ken). NextAfrica connects companies and people from both continents and motivates them to a new way of learning, developing and doing business together.
We are facing an interconnected global society that ends the dominance of the Western World. While Europe struggles with the consequences, most African countries are on the rise. They have become part of global economic value chains and are leapfrogging from an agrarian into digital societies. The growing African middle class defines new standards for education and business – with great entrepreneurial spirit. Self-confident and sustainable.
It´s time to redefine African-European collaboration to tackle Africa’s, Europe’s and humankind’s big challenges.
Organizations from both continents can learn from their differences:
- from social cultures versus individualistic cultures
- from an optimistic and pro-active African youth versus mature but quickly ageing societies
- from dependencies on certain people versus functioning institutions
- from autocratic structures versus human rights-based democracies
- from a digitalization happening on a greenfield versus a digitalization hampered by old technologies and vested interests
- from a risk-taking entrepreneurial societies versus risk-averse welfare states
- from a fearless use of data versus an overcautious approach in data use
- from no fear algorithms taking over versus a future angst
By connecting the dots and leveraging the potentials we open up new horizons, new networks, new insights, new ways of looking at the world. We create opportunities for companies and people with an entrepreneurial mindset.
Maryanne Akoth, based in Nairobi, Kenya. A technology innovation enthusiast who is keen to collaborate in teams to provide real-world technological solutions. Has vast work experience in information and communication technology with international exposure in Sub-Saharan Africa, Finland and Sweden.
Karin Krobath, based in Vienna, Austria. Geographer and consultant. In 2005 she co-founded identifire – the first Austrian agency for Employer Branding and Corporate Culture. She enjoys developing brand environments, giving innovative mindsets a helping hand and bringing about behavioural changes in everyday life. Her work is always about people’s empowerment from Austria to Africa and vice versa. Learning Journeys to African countries for businesspeople emerged from her voluntary work as chair of Light for the World. www.identifire.at
Amollo Ambole, based in Nairobi, Kenya. A design researcher with a passion for sustainability issues. Has a background in product design and experience in development research. She facilitates co-design processes geared towards sustainability in African cities. From 2017 to mid-2019, she led an interdisciplinary research team in Kenya, Uganda, and South Africa to co-design better access to sustainable household energy in urban slums.
Hans Stoisser, based in Vienna, Austria. Entrepreneur, management consultant and author, has been building infrastructures in African countries for many years. Since 1992, he has been managing ECOTEC, which has been active in Austria, Germany, Switzerland, Bulgaria, Palestine and Brazil, but particularly in African countries. In his book “The Black Tiger” the economist explains why Europe has missed to link up with modern Africa and what could be done instead. More details at www.hansstoisser.com
ECOTEC makes collaboration in Emerging Countries work.
We bring together many years of working experiences with companies and organizations at the interface with emerging countries, top management expertise and partnerships with leading European management institutions.
IDENTIFIRE specializes on Employer Branding and Corporate Culture. Clarity on brands and strategy and focus on innovations are essential.
The Living Lab at the University of Nairobi is a co-creative space for researchers and experts who have a common interest in sustainable urban change.