Business in Africa – a one-day workshop

10/11/2020, 9AM TO 5PM, WIEN (BENE IDEA LAB)

More and more European companies are moving to African countries. Be successful by introducing new business models and agile methods. Learn about particularities and key success factors in a compact 1-day workshop.

Business in Africa –
How to access new markets with new business models and agile methods

More and more European companies are moving to Africa. Successful will be those who know how to be innovative, adapt to local circumstances and are aware of cultural differences.

Kenya, Tanzania, Rwanda, Senegal and at least a dozen other countries on the African continent offer great opportunities for expanding a business. New African markets are emerging, and in almost all areas of daily life, an increasing purchasing power transforms huge needs into a dynamically growing demand.

In Africa, globalization and digitalization are happening on a greenfield. A digital transformation with different innovations takes place. Fewer old technologies and less vested interests allow new solutions to emerge, closer to human needs. New patterns of African contributions to the globalized world are emerging. The growing middle class is doubling or tripling within the next 15 years – unleashing further self-enforcing dynamics and new highlights.

After this workshop, you will have …

  • … got to know successful approaches on how to enter African markets,
  • … dealt with new business models that refer to specific situations in African countries,
  • … thought through and discussed some of the most important success factors in the implementation,
  • … become aware of the biggest obstacles to success,
  • … have learned to understand that effective communication is a prerequisite for success on the African continent, and
  • … got to know some important practical case studies.

In addition, you have examined and rethought the background of the social and economic changes in African countries.

For whom is this workshop?

  • entrepreneurs and executives who are interested in Africa
  • people who intend working or doing business with African companies
  • executives of institutions that work with African organizations
  • startups who want to expand into African markets

Register here

What other people say

I had little prior knowledge of Africa, now I feel like an expert on the subject”

Patrik Inzinger, CEO und Gründer, appointmed

Very interactive, very good group. Really great for me”

Caldentey-Pozo, Abteilungsleiterin, Advanced Technologies Austria

The workshop provided me with many interesting inputs and examples of how business relationships between European companies and African countries can be successful and how they can be profitable for both sides. Looking forward continueing”

Dr. Martina Kainz, General Secretary

Business in Africa


Session 1: New Chances in New Markets

Africa is not Africa. There are huge differences between countries – an overview. An increasing middle class and a still-growing population are an anchor for business activities. With huge new business opportunities for European companies.

Session 2: Distinctive Features of African Markets

In almost all areas of daily life, increasing purchasing power turns a huge need into a dynamically growing demand. Indirect communication, a different value system, different wage and price levels, different infrastructures and value chains, less legal certainty. How to deal with it?

Session 3: Africa – Stereotypes and Reality

What should you take care of when doing business in African countries? What do you have to consider, when working for public institutions? Communication that considers cultural aspects as a key to success.

Expert input: A European Manager leads a hospital in a rural part of Africa
How do public organizations function in rural parts of Africa? What are the differences compared to our organizations? What are the similarities? What to take care of when managing such an organization as a European?

Session 4: Setting up Business Models differently

Functioning business models for African markets. What do you have to take care of? How can agile methods support your endeavours? Three practical examples and the most important success factors.  How to set up a successful strategy for Africa.

Register here

Experts and Facilitators

Hans Stoisser

Management expert with long time experiences in Europe, Brazil and also in South Africa, Zimbabwe, Kenya, Rwanda, Ethiopia, Mozambique and other African countries. His book “The Black Tiger – What We Can Learn From Africa” ​​shows the vital, dynamic and economically developing Africa and the opportunities that come with it.

Andrea Steffal

She worked five years as director for administration and finances in a regional hospital in Gabon for the company Vamed Management & Service. Today she is the owner of Diboty Consulting, a company that prepares expats for their assignments in Sub-Saharan Africa.

When and where?

Tuesday, 10th November 2020, 9am to 5pm

in Vienna:
Neutorgasse 4-8
1010 Vienna

Access: U2/U4 Station Schottenring

Workshop fee:

EUR 350,- plus 20% VAT for early birds up to 30 June 2020
EUR 490,- plus 20% VAT for registrations up to 15 September 2020
EUR 590,- plus 20% VAT as the regular price

Catering and (digital) workshop materials are included.

Register here

For further questions:

Hans Stoisser, +43 676 9200200

Some context:

Eine riesige Nachfrage trifft auf einen neu vernetzten Raum – Blogbeitrag Hans Stoisser

Die digitale Revolution auf die Wirklichen Bedürfnisse anwenden

Disruptive Innovationen entstehen immer am unteren Ende des Marktes